• Johan Cruyff Institute in Middle East
    Educating the next generation of
    Leaders in Sport Management

Johan Cruyff Institute

Educating the next generation of Leaders in Sport Management

The Johan Cruyff Institute educates athletes, sport and business professionals to become Leaders in Sport Management

Johan Cruyff

“In my opinion, athletes possess remarkable qualities. They are committed, eager to improve and goal-oriented. With these traits and the right academic training, our athletes become successful leaders in the world of Sports Management. Who better to serve the best interests of sport than someone who has the heart of an athlete?”

Johan Cruyff, founder

The Johan Cruyff Institute is a powerful blend of professors, staff and partners who share a passion for educating the next generation of leaders in the sport business for the benefit of all athletes, sport partners, organizations and the students themselves. According to Johan Cruyff: “My vision on sport management is quite simple. I think people with a passion for sport are the best to lead sport organizations”.  At the Johan Cruyff Institute we know that a passion for sport also drives education and development. Our students, from elite athletes to sport and business professionals, have one common goal: to become the next generation of leaders in sport management.

More than 9.000 students all over the world have experienced our online, onsite and on campus learning programs in Sport Management, Sport Marketing, Sponsorship, Coaching and Football Business. They are the next generation of leaders ready to manage sport organizations all over the globe.
Our international presence now represents 5 Johan Cruyff Institute (postgraduate and executive education), 3 Johan Cruyff Academy (graduate education) and 4 Johan Cruyff College (vocational training).

Boost your future

Career opportunities

  • Sports Competition (professional sports teams and event organizers);
  • Sports federations and associations;
  • Facilities and Sport Events (championship organizers, sports clubs);
  • Community Sports (foundations, municipalities);
  • Sports Consulting (own business initiatives);
  • Intermediation services (agencies, player representation);
  • Sports Journalism (media);
  • Marketing and Sponsorship (private and public companies).

Learning model

Johan Cruyff Institute

Our study programs have been designed by sport industry professionals enriched by personal experiences from faculty and students. Our programs are distinctive and tailor made for the specific needs of athletes and sports professionals. The powerful learning experience, our students go through, is boosted by our learning model which is:

  • 100% Sports-oriented;
  • Student-centered;
  • Based on the principle of 'Learning by doing';
  • Flexible, diverse and using the latest technologies;
  • Motivational, communicative and participative;
  • Adapted to each individual’s workload and availability.

Our faculty is comprised of sports industry professionals combining teaching, research and professional practice. Through their experience and knowledge, the Johan Cruyff Institute has developed a broad variety of real-life cases, concepts, exercises and study materials for real career development.

Johan Cruyff Institute offers students, alumni, faculty and members of our network the opportunity to connect and collaborate, to share their passion for sports and their professional expertise. We promote and facilitate continuous academic training. Students can develop new skills and reach their full potential. Our growing globalized community of alumni is, in this sense, a network of personal, social and professional relationships.


Johan Cruyff Institute in Middle East